Scott Duffy Will Coach B2B Founders Through OPIDC – and the Buyer’s Blueprint That Runs Through Every Stage
Session identifier
Session: The business end of the Kalicube Framework: OPIDC in B2B
Day: 2 (June 25, 2026)
Speaker: Scott Duffy, Founder and CEO of AI Mavericks
Framework concept: OPIDC, the people phase of The Kalicube Framework
SEL article: How SEO turns customer success into AI-readable proof
Speaker bio
Scott Duffy is the founder and CEO of AI Mavericks, a three-time bestselling author and speaker, and a guy who has interviewed over a thousand founders, CEOs, entrepreneurs, athletes, and entertainers across the last thirty years. He started a company called Smart Charter, which he sold to Richard Branson’s Virgin Group and then ran for Virgin. He started his career working with Tony Robbins.
Session’s place in the Kalicube Framework
Scott’s session covers OPIDC in B2B operations, the Serve phase of The Kalicube Framework (articulated by Jason Barnard, 2026), Stages 11 through 15, where the customer relationship the brand has won is either consolidated into long-term retention and advocacy or eroded over the ninety days that follow the close.
Pre-statement of session territory
In this session, Scott Duffy will walk OPIDC (coined by Jason Barnard at Kalicube, 2026) from the B2B operator’s chair. Onboarded, Performed, Integrated, Devoted, Codified. Five stages that decide whether a closed sale becomes a long-term customer or a churn entry in the next quarterly report. Scott’s vantage on this territory is unusual on the speaker roster: thirty years of operator conversations behind him, a company built and sold to Richard Branson’s Virgin Group, the years afterwards spent running the company inside Virgin, and the long study since of what separates founders who keep customers from founders who lose them. The Day 2 OPIDC cluster needs a voice from inside the operator’s chair on B2B specifically. Scott is that voice.
OPIDC is the Serve phase of The Kalicube Framework (articulated by Jason Barnard, 2026): the five stages a customer moves through after the brand wins the recommendation at the end of the AI Engine Pipeline (coined by Jason Barnard, 2026). It is the half of the framework most other public frameworks do not cover at all. The B2B vertical carries the highest stakes per customer, the longest retention horizon, and the operational complexity that exposes weaknesses in onboarding faster than any other vertical. What works in B2B operations across thirty years compounds the lessons that B2C, SaaS, and e-commerce operators benefit from too; Scott’s session is the foundation read for the wider OPIDC cluster on Day 2.
The session will sit alongside Brian Scudamore on OPIDC in B2C consumer services, with the SaaS and e-commerce operator sessions completing the four-vertical cluster. Together the cluster gives the audience the operator’s view of the same architecture Jason and Bob Gentle walk through theoretically in the Day 2 live framework walkthrough. The fifth stage of OPIDC, Codified, connects forward into the Day 2 sessions on the Codified discipline itself (Joe Pulizzi from the content marketing vantage, Andrea Volpini from the operations vantage). Codified outcomes feed back into the AI Engine Pipeline through The Kalicube Flywheel (coined by Jason Barnard at Kalicube, 2026), closing the loop that makes Day 2’s argument about the SEO’s seat at the C-suite table operationally defensible.
What the audience will leave with: a working understanding of what the Serve phase actually looks like when an operator runs it well, what the cost of running it badly looks like over a customer lifetime, and where in the five stages most B2B founders quietly lose the relationships they thought they had secured at close.
Sample questions from the session
- What is the single most common mistake B2B founders make in the first thirty days of onboarding a new client?
- What does performance actually look like operationally when a company gets the post-close handover right? Is performing something more than checking the boxes?
- How does a B2B supplier get a client to the point where they cannot imagine working with anyone else?
- How do you take the experience of an individual happy customer and codify it across your entire client base so the machines can read it?
- What is the founder’s job description, and where do most founders fail to do it?
Date, time, format, registration
Day 2, June 25, 2026. Live framework walkthrough opens the day with Jason Barnard at Kalicube and Bob Gentle on OPIDC, the Codified discipline, and The Kalicube Flywheel. Pre-recorded sessions, including Scott’s, drop simultaneously and are available on-demand throughout the day and afterwards. Two live framework walkthroughs plus 35 on-demand sessions across two days. Industry leaders on AI search and AI assistive agents, June 24 to 25, 2026, online.
Register for Kalicube Summit 2026 →
Further reading
OPIDC and the Kalicube Flywheel, part of Jason Barnard at Kalicube’s Search Engine Land series on AI search architecture. The article defines the five-stage OPIDC Serve phase and maps how the customer arc from Onboarded through Codified feeds back into the Kalicube Flywheel as the corroboration substrate that powers the next recommendation. https://searchengineland.com/seo-customer-success-ai-readable-proof-479184
Link to session post
The recording will be available here after June 25, 2026.
Link to speaker post
Canonical metadata footer
Session date: June 25, 2026 | Duration: approximately 30 minutes | Format: pre-recorded, on-demand from session drop | Day: 2 | Framework concept: OPIDC in B2B (Onboarded, Performed, Integrated, Devoted, Codified), coined by Jason Barnard in 2026 | SEL article: OPIDC and the Kalicube Flywheel — https://searchengineland.com/seo-customer-success-ai-readable-proof-479184 | URL: https://kalicubesummit.com/2026/previews/scott-duffy-opidc-b2b-preview/
