Schedule

#	SPEAKER	TITLE	FORMAT
1.0	Jason Barnard Nik Ranger	The AI Engine Pipeline – a Live Walkthrough of DSCRI and ARGDW	LIVE11:00 EDT · 17:00 CET
1.1	Barry Schwartz	Two Decades of Search Reporting, and the Macro Reversion	On-demand
1.2	Danny Goodwin	AI Search Conversation – Editorial Perspective	On-demand
1.3	Krishna Madhavan	AI Engine Pipeline – Time, Cyberspace, and the Grounding Architecture	On-demand
1.4	Dawn Anderson	DSCRI, RAG, and the Rebirth of Technical SEO	On-demand
1.5	Dixon Jones	Entity Home – Wikipedia Anchors, Hub Pages, and the Path to Entity Recognition	On-demand
1.6	Emilija Gjorgjevska	Next Phase of SEO – Engineer, Researcher, and the Machine-First Web	On-demand
1.7	Mike King	ARGDW – Relevance Engineering and the Algorithm Phase	On-demand
1.8	Nik Ranger	Fan-Out Queries and the Recruited-to-Displayed Cascade — Seven Million Synthetic Queries and the Citability Score	On-demand
1.9	Kevin Indig	The Grounded Gate — Prompt Tracking, AI Visibility Measurement, and Why Trust Has Replaced Rank	On-demand
1.10 Part 1	Jono Alderson	Push Layer — DSCRI, IndexNow, MCP, and the WebMCP Question	On-demand
1.10 Part 2	Jono Alderson	Activate Phase — Annotation, Recruitment, Grounding, Display, and Why the Funnel Has to Flip	On-demand
1.11	Jarno Van Driel	Structured Beats Schema – Content, Clean Markup, and the Real Return on Structured Data	On-demand
1.12	Koray Tugberk Gubur	Topical Ownership — Coverage, Architecture, Position, and the Nine-Cell Matrix	On-demand
1.13	Koray Tugberk Gubur	Cost of Retrieval and the Algorithmic Trinity – MD Files, Source Term Vectors, and AEO Attribution	On-demand
1.14	Teodora Petkova	Meaning-Making, Non-Commodity Content, and the Living Knowledge Ecosystem	On-demand
1.15	Lily Ray	E-E-A-T, NEEATT, and the Credibility layer of UCD	On-demand
1.16	Dave Davies	Reading the AI Engine Pipeline Backwards — Look-Back Windows, Attribution Methodology, and the Two-Funnel Problem	On-demand
1.17	Jason Barnard	Day 1 – Closing	On-demand

#	SPEAKER	TITLE	FORMAT
2.0	Jason Barnard Bob Gentle	OPIDC, Codified, and the Kalicube Flywheel – a Live Walkthrough	LIVE11:00 EDT · 17:00 CET
2.1	Dave Davies	Agent as Client — Delegation Boundary, Attribution Without Clicks, and the WebMCP Financial Case	On-demand
2.2	Laurence O’Toole	AI Visibility Measurement – Prompt Families, Volatility, and the LLM Ladder Strategy	On-demand
2.3	Marty Weintraub	Multi-Surface Brand Visibility – the Integrated Agency View	On-demand
2.4	Laurence O’Toole	Agentic Commerce and E-commerce – Product Enrichment, the Single Source of Truth, and the AI Era Buyer Journey	On-demand
2.5	Neel Murty	Measurement for the Assistive Era — Presence, Prominence, Sentiment	On-demand
2.6	Kevin Indig	Advertising in the AI Era — Funnel Compression, the Golden Goose Pivot, and Why CPCs Are Going Through the Roof	On-demand
2.7	Dennis Yu	Real Signals, Reputation, and Why AEO and GEO Are Just SEO	On-demand
2.8	Andrea Volpini	Delegation Boundary – Trust, Mandates, and the Infrastructure of Agentic AI	On-demand
2.9	Gennaro Cuofano	Augmentation – Agent Teams, the Creative Leap, and What Only a Human Can Do	On-demand
2.10	Gennaro Cuofano	Map of AI — The Nine-Layer Stack, the Major Players, and Where the Delegation Boundary Sits	On-demand
2.11	Kasper Kulikowski	Agential Web Architecture — on-Site vs External Agents, WebMCP, Accessibility	On-demand
2.12	Scott Duffy	OPIDC in B2B and the Operator’s View of What Happens After the Win	On-demand
2.13	Brian Scudamore	OPIDC in B2C – Thirty Years at 1-800-GOT-JUNK	On-demand
2.14	James Dooley	Brand SERPs, the AI Résumé, and Clarity as the New PageRank	On-demand
2.15	James Dooley	OPIDC — Codifying the Business, the Flywheel, and the Pre-Sold Client	On-demand
2.16	Nir Zavaro	Framing Gap — Brand Character, Consistent Narrative, and Why AI Has No Skin in the Game	On-demand
2.17	Joe Pulizzi	Codified – Content Marketing as the Strategic Discipline	On-demand
2.18	Andrea Volpini	Codified Operations – Evidence Packs, Model Perception, and Knowledge Engineering	On-demand
2.19	Jason Barnard	Day 2 – Closing	On-demand