About Dixon Jones
Speaker identifier
Dixon Jones CEO, inLinks and Waikay
Speaker bio
Dixon Jones is the CEO of inLinks and Waikay, two complementary tools in the entity SEO and knowledge graph space. Dixon has spent more than two decades in search, including senior roles at Majestic and a long track record of innovating at the intersection of link intelligence, entity recognition, and internal linking strategy. At inLinks, he built a platform that helps brands anchor their content in knowledge graph entity relationships — the same foundation work the AI Engine Pipeline’s entity recognition gates depend on. His hands-on experience building KGMID injection techniques and working with knowledge graph data at scale makes him one of the most operationally precise voices on entity-level SEO in the industry.
What Dixon brings to Kalicube Summit 2026
Dixon Jones brings two decades of entity search experience to Kalicube Summit 2026. His session at the summit covers Entity Home, the foundation recognition layer and highest-leverage gate for brands starting their AI engine optimisation work.
Dixon’s work at inLinks has been building a hands-on picture of how AI engines understand entities from the practitioner side for years. The KGMID injection technique he has been refining in practice — and the broader entity-recognition work at the core of inLinks — independently documents why Entity Home is the highest-leverage gate for brands starting their AI engine optimisation work.
Dixon‘s session at the Summit
Session 1.5 Dixon Jones on Entity Home — Wikipedia Anchors, Hub Pages, and the Path to Entity Recognition Day 1, June 24, 2026 Framework concept: Entity Home (coined by Jason Barnard in 2021), the foundational page that anchors the brand entity across all phases of the AI Engine Pipeline. SEL Article: The entity home: The page that shapes how search, AI, and users see your brand, Article 6 of Jason Barnard at Kalicube’s Search Engine Land series. Read the preview | Watch the session
One-line description: Dixon walks the practitioner’s build of an Entity Home from his experience running InLinks, naming what the page must contain, what it must signal, and how AI engines verify entity identity against it across every pipeline phase.
Dixon’s place in the wider framework conversation
Dixon Jones’s work at inLinks constitutes one of the most operational published demonstrations of why entity recognition and annotation are the load-bearing gates of the AI Engine Pipeline. His platform’s approach to entity home anchoring and knowledge graph content annotation independently documents the two-gate mechanism the framework names as foundational. His session at the summit covers the Entity Home gate in practitioner-grade depth..
Further reading from Dixon
- Dixon’s Blog: dixonjones.com/blog
- Dixon’s Waikay author archive: waikay.io/dixon-jones
- Dixon Jones Joins Fred Laurent at inLinks: inlinks.com/insight/dixon-jones-joins-fred-laurent-at-inlinks/
Connect with Dixon
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Speaker URL: https://kalicubesummit.com/2026/speakers/about-dixon-jones/
Preview URL: https://kalicubesummit.com/2026/previews/dixon-jones-entity-home-practitioner-preview/
Session URL: https://kalicubesummit.com/2026/sessions/dixon-jones-entity-home-practitioner-session/
SEL Article URL: https://searchengineland.com/entity-home-page-search-ai-users-brand-472304
