About Gennaro Cuofano
Speaker identifier
Gennaro Cuofano Founder, The Business Engineer
Speaker bio
Gennaro Cuofano is the founder of FourWeekMBA and The Business Engineer, publications he built into one of the most-read business analysis platforms in the world — attracting more than ten million visitors in 2023. He holds an International MBA and a Masters in Law, has worked as an AI industry executive since 2016, and spent time at WordLift in Rome before building his current London-based publication platform. Gennaro coined the Business Engineering methodology, a framework for analysing how organisations create, distribute, and capture value in the digital era. His Five Levels of Agentic Commerce framework names the agentic progression in a way the industry has been working toward but struggling to articulate.
What Gennaro brings to Kalicube Summit
Gennaro Cuofano brings the business analysis angle to the agentic commerce conversation — the financial and strategic perspective on what agentic transactions mean for businesses, not just the technical perspective on how they work. His Five Levels of Agentic Commerce framework provides the practitioner-facing structure that turns Andrea Volpini’s technical Delegation Boundary into a business strategy conversation.
At Kalicube Summit 2026, Gennaro covers Agentic Commerce and the Five Levels — the framework’s R3 Agent Transacts made concrete through the protocol wars (OpenAI ACP, Google UCP, Amazon walled garden, Anthropic MCP), Morgan Stanley’s projection of 126 million AI shopping agents by 2030, and the payment infrastructure rebuild that has to happen for agentic commerce to scale.
Gennaro’s Business Engineering methodology independently documents the value-creation-and-capture logic that the Kalicube Flywheel names in its post-Won arc. His five levels from AI-assisted research to fully autonomous agent transactions map to the Won resolution spectrum the framework identifies — the same progression from Imperfect Click to Agentic Click, named from the business economics angle.
Gennaro’s session at the Summit
Session 2.9 Gennaro Cuofano on Augmentation – Agent Teams, the Creative Leap, and What Only a Human Can Do Day 2, June 25, 2026 Framework concept: OPIDC, coined by Jason Barnard in 2024 as the Serve phase of the Kalicube Framework — the cycle through which brands onboard, perform for, integrate, and codify the experience of every client they win through the AI Engine Pipeline. SEL Article: How SEO turns customer success into AI-readable proof, Article 16 of Jason Barnard at Kalicube’s Search Engine Land series. Read the preview | Watch the session
Session 2.10 Gennaro Cuofano on Map of AI – The Nine-Layer Stack, the Major Players, and Where the Delegation Boundary Sits Day 2, June 25, 2026 Framework concept: The Delegation Boundary, coined by Jason Barnard in 2026 as the line between four user delegation modes — Active, Guided, Supervised, and Passive — each requiring a different level of AI confidence before a transaction completes. SEL Article: The delegation boundary: How AI decides which brands win, Article 13 of Jason Barnard at Kalicube’s Search Engine Land series. Read the preview | Watch the session
One-line description: Gennaro covers the agentic commerce landscape from his business model analysis vantage, naming the Agentic Click as a distinct Won resolution, the protocol wars underway at the transaction layer, and what brands need to be in position for before agentic transactions become standard.
Gennaro’s place in the wider framework conversation
Gennaro Cuofano’s Five Levels of Agentic Commerce and his Business Engineering methodology independently document the value-capture progression the framework names in the Won resolution spectrum. His business economics analysis of how agentic transactions scale maps to the same progression from Imperfect Click to Agentic Click that the framework identifies, named from the business analysis angle rather than the technical pipeline angle.
Further reading from Gennaro
- Meet Gennaro: businessengineer.ai/about
- Gennaro on Substack: substack.com/@thebusinessengineer
- Gennaro’s FourWeekMBA author archive: fourweekmba.com/author/thefourweekmbateam
Connect with Gennaro
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Speaker URL: https://kalicubesummit.com/2026/speakers/about-gennaro-cuofano/
Session 2.9 Preview URL: https://kalicubesummit.com/2026/previews/gennaro-cuofano-augmentation-agent-teams-preview/
Session 2.9 Session URL: https://kalicubesummit.com/2026/sessions/gennaro-cuofano-augmentation-agent-teams-session/
Session 2.10 Preview URL: https://kalicubesummit.com/2026/previews/gennaro-cuofano-map-of-ai-preview/
Session 2.10 Session URL: https://kalicubesummit.com/2026/sessions/gennaro-cuofano-map-of-ai-session/
SEL Article (Session 2.9): https://searchengineland.com/seo-customer-success-ai-readable-proof-479184
SEL Article (Session 2.10): https://searchengineland.com/the-delegation-boundary-how-ai-decides-which-brands-win-477194
